Media Inquiries: 
ALL other inquiries: Email
About WeatherThreat.com: "Anyone sharing with everyone"
WeatherThreat.com is a shared and "automated" closings notification network created to eliminate redundant phone calls and data entry on the part of schools, the media, and others who need to communicate closings and emergencies.
WeatherThreat.com:
• Creates one centralized source for closing records that can be used by any of the WeatherThreat.com media participants.
• Creates an easy, and free method for schools to login and enter closings without even calling you.
• Can be used by you to enter closings for organizations that still need to call you.
• Is preloaded with all public schools in your coverage area.
• Automatically updates your website with all relevant closings.
• Automatically removes expired closings.
• Only picks up the closings specific to your coverage area.
• Requires no special software or complex installation for a basic setup.
• Significantly increases traffic to your site during bad weather.
• Can be used on-air.
• Eliminates redundant phone calls and data entry.
• Can reduce your station's workload on stormy days to a fraction of what it once was.
• Has been used successfully by millions of people in a dozen states for four years.
2008 Media Solutions 
Frequently Asked Questions [Back to top]
How much does it cost?
A free (sponsored) version with limited options is available to all qualifying media. A more useful and guaranteed version is available to the media that can be purchased through barter or cash.
I am a media organization that wants to use WeatherThreat.com or wants to get it started in my area. Do I have to be in your current coverage area to participate?
No. WeatherThreat.com can be implemented anwhere in the U.S.
What if schools don't participate?
It is helpful to understand the history of "anyone sharing with everyone." The network was originally used exclusively by the media as a means to share school closings with each other without necessarily involving the schools. Schools and organizations soon learned that they only needed to call one member on the network to have their closing shared by all participating media. This worked great for everyone.
To make things even more convenient, we eventually gave each school its own account so that it could enter its own closings without even bothering the media. Some schools still choose to call the stations and some don't, but whatever route the school chooses, the number of phone calls and closing entries is cut substantially because the closings are shared with everyone once they are entered by anyone.
Won't I be driving my viewers/listeners/readers away from my organization for school closing information?
No. The reverse effect happens. WeatherThreat.com does not display closings directly on its site. Visitors must get their local closings by visiting the sites of media members or by listening to them or watching them while they are broadcast on air. Both the media and WeatherThreat.com report huge increases in overall traffic during bad weather.
I am a TV station. Can I have the feed automatically routed on air?
Yes, call us for specific details.
Do I have to show/broadcast closings outside of my coverage area?
No. Only closings relevant to counties and states you assign to your coverage area will show up in your closing list.
I am a school/business/other organization. How do I report a closing?
If you are not currently setup with your own WeatherThreat.com account, call one (and only one) media member that includes your county in its coverage area. Media members are required to enter school closings into the network when requested by the school. Most will also enter closings for businesses and other organizations.
Can I just call or email WeatherThreat.com directly to report my closing?
No. Your closing will not be entered if you send it directly to WeatherThreat.com. You must call one of the media members or apply for an account and enter the closing on your own.
How do I get an account so I can enter my closings into the network myself?
Email accounts@weatherthreat.com if you are a school that wants to apply for a free account or a business that is interested in one of our business options.
Do I have to notify each media organization of my closing or enter each closing on my own?
No. Only contact one media organization on the list that has your organization's county in its coverage area. After the closing is entered once, it is automatically shared across the entire network.
After I enter my own closing, how long will it take to show up?
Closings will be picked up faster by media using WeatherThreat Advantage (about 30 seconds) and can take up to a couple minutes during high traffic for media using the WeatherThreat Lite.
Why do only certain media sites list my closing?
Every media member selects its own counties and states to be included in its coverage area. If the media member does not have your county listed in its coverage area, it will not display your closing. Coverage areas are used to organize and limit closings to those that are most appropriate to the media organization's patrons.
Why isn't Station X in my area on the WeatherThreat.com network?
Call them and urge them to join by contacting us. We have a free version available to them if money is tight. Joining the network should save both you and them time and money.
Coverage Area [Back to top]
You do not have to be located in WeatherThreat.com's current coverage area to become a WeatherThreat.com participant. WeatherThreat.com will provide assistance to expand its network to your area of the country. In fact, WeatherThreat.com gives special attention to media and schools wanting to pioneer a new location.
A relevant case story involves southern Kansas. A former employee at a Nebraska radio station recently moved to Kansas and, after being pleased with his WeatherThreat.com experience in Nebraska, asked the network to help him expand in his area. The network is currently working with this new media member to contact schools and other local media to inform them about WeatherThreat.com and to help them become members.
Media Participants [Back to top]
Select a state to see what WeatherThreat.com media participants cover counties in that state
Request Account [Back to top]
Email accounts@weatherthreat.com if you are a school that wants to apply for a free account or a business that is interested in one of our business options.
Contact [Back to top]
Do not contact WeatherThreat.com to have your closing entered
You must contact one of the media participants to have your closing entered or it will not be included in the WeatherThreat.com network.
Before contacting WeatherThreat.com, please read this website in its entirety to fully understand how the WeatherThreat.com network operates. Also read the user agreement before contacting WeatherThreat.com
To apply for an online account (all organizations except media)
Email accounts@weatherthreat.com to start the application process.
For media account requests and sponsorship inquiries
Hollman Media, LLC /WeatherThreat.com
PO Box 122
Kearney, NE 68848
